ESCAPE THE ORDINARY

BE ALTERNATIVE

GO ROGUE*

We all try to escape the ordinary, to do something different, follow our own path and explore new lines. What’s better than a mountain bike to do so? Isn’t it the spice of two-wheels? What makes all of our ride stories so great during the post ride beer – the lines taken, the choices made, sometimes falling can’t be avoided… So, why do we always find ourselves settling for the ordinary and the easy? Ordinary trails, lines and kit - don’t let the ordinary get in the way, just because the straightest path is sometimes the easiest, it definitely doesn’t mean it’s the most fun!

 

 

*Rogue [roʊg], adjective: A characteristic of a mountain biker, to seek for unexpected lines and trails. Recognised for their impeccable taste, they have an exquisite bike and distinctive kit, setting new trends is a given.