Next chapter with Tadej Pogačar starts now!
We are happy to announce that one of the most successful athletes of his generation will begin a new direct partnership with MET.
Our partnership with him will transcend the races with the mutual aim of creating an emotional bond with the next generation of cyclists. We teamed up with Tadej, a creative at heart, and listened to the story he wanted to tell and we exchanged ideas in order to create a whole new chapter together.
"I WANT TO SEE THINGS FOR WHAT THEY ARE"
The Tadej Pogačar official logo is the result of the naming and the monogram which is the central
element for the athlete’s visual communication system. The name’s initials “T” and “P” are
simplified with a nimble and dynamic shape identifying him and symbolically embodying his
activities, achievements, goals and signature tufts.
The typeface “Tadej Pogačar Regular” was designed and modeled on Tadej Pogačar handwriting.
His touch is just irreplaceable.
"WHAT'S NEXT NOW?"
Tadej’s story has only just begun. Next chapter with MET starts now. Just Around That Next Curve.
Stay tuned for more!